James BoodtThe Modern McCartney: Who could be the UK’s next mainstream hero?Cor, he was a bit good at Glasto, wasn’t he? Even when he was playing the songs you needed a degree in Sirpaulology to recognise, he was…Jun 30, 2022Jun 30, 2022
James BoodtA Christmas Carol: A Masterclass in behaviour changeWe’ve had to make a lot of changes this year. From “the science”, to social rules, to the fun and imaginative ways authorities can crush…Dec 22, 2020Dec 22, 2020
James BoodtAudi putting BBH to pitch isn’t a tragedy, it’s a statisticWhen you consider that the average age of employees at IPA member agencies is a couple of months short of 34, Audi and BBH’s 37-year…Oct 12, 2020Oct 12, 2020
James BoodtObesity is a beef the ad industry can only win without a pointless ad banSilly season was not yet “silly four days”, and the Government came out swinging. They want all of us to start getting active, so that we…Jul 28, 2020Jul 28, 2020
